NAT814: Converting research results into commercial value (5 ECTS)

STADS: 0003201

Level
Master's level course

Teaching period
The course is offered in the spring semester.

Teacher responsible
Email: soj@iti.sdu.dk

Timetable
Show entire timetable
Show personal time table for this course.

Prerequisites:
None

Academic preconditions:
Requires a good foundational knowledge within the students own scientific area. Moreover each group should have a scientific research result/area they want to investigate with regards to business feasibility.

Course introduction

• The specifics of different theoretical approaches, frameworks and models that provide sound answers to the questions related to the launch of a technology venture on the basis of the new business idea;
• Using the IPR system in a new business context.
• Business model and technology commercialization frameworks applicable to new technology ventures;
• Ecosystem approaches to technology innovation management and commercialization approaches

• Move an initial business idea based on a science or high-technology product or service to a detailed formulation and articulation of a specific business model;
• Apply the above theories, frameworks and tools leaned to the analysis of the technical and marketing feasibility of the business idea;
• Articulate and implement the insights from the above analysis in a business model framework that will become the basis of an initial business plan

• Articulate and implement Lean startup techniques including business modelling,  designing prototypes and minimum viable products by running experiments aiming at customer development and new technology venture establishment;
• Using an ecosystem approach to the design, analysis and management of technological product commercialization in early stage businesses by taking into account relevant financial aspects;
• Communicating in a way that ensures the commitment of key stakeholders to enable the adoption of new technological products or service;  
• Engaging with other graduate students, talented individuals, business and technology experts in conceptualizing, creating and driving new technology-based business opportunities

Expected learning outcome
The innovation process and it’s different stages, opportunity recognition in a science context, analysis of business feasibility of a science based business opportunity, formulation of a business plan/case for the business opportunity. Various theoretical frameworks that support the understanding of business development

Subject overview


Literature
There isn't any litterature for the course at the moment.

Website
This course uses e-learn (blackboard).

Prerequisites for participating in the exam
None

Assessment and marking:

1. Handing in a written report and final investor presentation. Internal censorship, 7-mark. (5 ECTS). (0003202).

Expected working hours
The teaching method is based on three phase model.
Intro phase: 24 hours
Skills training phase: 125 hours
 - Other: Projektarbejde 125 timer hours

Educational activities

Educational form
The course will consist of a number of introductory lectures. Based on the lectures the student is expected to work on his/her own idea (or in groups of 2 students) using the theories/concepts introduced. Rather than exploring theoretical depth, the course focuses on a generalist perspective on integrating knowledge from specialist disciplines and applying this in actual business development and innovation management context. The skills and tools acquired are directly applicable to the science context, for example in developing research proposals, developing a new business proposal, etc.

Language
This course is taught in English, if international students participate. Otherwise the course is taught in Danish.

Remarks
The course content is relevant to students who want to pursue a career within both academia and private industry. When applying for research funding it is often a requirement that the application includes a plan for commercial exploitation of the intented research outcomes. In industry the aim with any research is to convert the results into new products. Although it is not the main task of the researcher, in any of the two mentioned cases, to be prime responsible for the commercialization process, a good commandment within research commercialization will ease the transfer of research results into societal value.

The course has limited seats and in case of too many applications, priority is given to the timely registration by date of registration.

Course enrollment
See deadline of enrolment.

Tuition fees for single courses
See fees for single courses.