SAM801: Business Development & Innovation Management (10 ECTS)

STADS: 01003801

Level


Teaching period
The course is offered in the autumn semester.
1st and 2nd quarter

Teacher responsible
Email: hes@sam.sdu.dk

Timetable
Show entire timetable
Show personal time table for this course.

Prerequisites:
None

Academic preconditions:
Passed bachelor degree

Course introduction
The course aims at providing the participant with general knowledge about the key theoretical and practical aspects of business development, the developing of business plans as well as skills to conduct an actual business plan. Rather than exploring theoretical depth, the course takes an applied and market-oriented perspective on business development and innovation management.

Expected learning outcome
By participating in this course the participant can:
• Conduct a business plan, including a marketing plan, organization plan and finance plan, based on an actual business idea.
• Understand, describe and evaluate the theories that represent the general entrepreneurship and innovation management literature.
• Describe and given an account for legal issues and sources of finance in relation to business start up.
• Describe and given an account for the relevance of division of labor and inter-functional coordination.

Subject overview
The course is developed around a cross faculty setting, inviting students from all faculties of University of Southern Denmark. The structure of the course is based upon 3 modules, where two modules (1 and 3) are shared and 1 module (2.A and 2.B) is specialized. The specialized module is differentiated between students based on prior knowledge about at least bachelor-level business administration.

Module 1: General introduction (all academic disciplines)
• Business plans and business models • Innovation and entrepreneurship • Market orientation and inter-functional coordination

Module 2.A: Innovation management (Participants with business administration background)
• Value appropriation from innovations • Technology, innovation, and strategic change • Analyze and evaluate the technology landscape

Module 2.B: Doing business (Participants without business administration background)
• Strategy and resources • Business functions • Market research

Module 3: The Business Plan (all academic disciplines)
• Marketing and market forecasting (the marketing plan), • Organizational development (the organization plan) • Finance and sources of venture finance (the finance plan) • Legal issues (Property rights, patents, etc.)

Literature
There isn't any litterature for the course at the moment.

Website
This course uses e-learn (blackboard).

Prerequisites for participating in the exam
None

Assessment and marking:
(a) Mandatory assignments graded pass/fail. Internal censorship by the teacher.
(b) Project assignment graded pass/fail. Internal censorship by the teacher.

Re-examination after 4th quarter.

Expected working hours
The teaching method is based on three phase model.

Forelæsninger: 45 timer
Educational activities

Language
This course is taught in English.

Course enrollment
See deadline of enrolment.

Tuition fees for single courses
See fees for single courses.