BF802: How to co-operate with the media (5 ECTS)

STADS: 04004601

Level
Master's level course

Teaching period
The course is offered in the spring semester.

Teacher responsible
Email: EksternlektorChristianEiming

Timetable
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Comment:
Kurset bliver kun afholdt, hvis der er minimum 10 studerende tilmeldt.

Prerequisites:
None

Academic preconditions:
Bachelor degree in Biology or similar level is expected.

Course introduction
The object of the course is to introduce the students to the news criteria and the working conditions of the media in order that they may be able to co-operate with the press and thus improve their chances to pass on their messages to the public.

Expected learning outcome
At the termination of the classes the student is expected to:

• Understand the criteria of the news media of selecting news
• Know the working conditions of the news media
• Make a strategy for communication of a piece of news
• Write a press release
• Act as an expert in a tv-interview

Subject overview
The following themes will be examined and discussed:

• Models of communication
• Target groups
• Press releases
• Press conferences
• Media interviews

Literature
There isn't any litterature for the course at the moment.

Website
This course uses e-learn (blackboard).

Prerequisites for participating in the exam
None

Assessment and marking:
Project assignment and mandatory assignment are graded collectively passes/failed, internal censorship by lecturer.

Expected working hours
The teaching method is based on three phase model.
Intro phase: 28 hours
Skills training phase: 22 hours

Educational activities Study phase: 28 hours

Language
This course is taught in Danish.

Remarks
The course is compulsory in the following curricula: Profile in Science Communication.

Course enrollment
See deadline of enrolment.

Tuition fees for single courses
See fees for single courses.