NAT807: Business Development in a Science Context (10 ECTS)
STADS: 13012601Niveau
Kandidatkursus
Undervisningsperiode
Kurset er placeret i forårssemesteret.
Ansvarlige undervisere
Email: hes@sam.sdu.dkSkemaoplysninger
| Hold | Type | Dag | Tidsrum | Lokale | Uger | Kommentar |
|---|---|---|---|---|---|---|
| Fælles | I | Onsdag | 12-15 | U23a | 06-07,09-13,15-22 |
Vis personligt skema for dette kursus.
Indgangskrav:
Ingen
Faglige forudsætninger:
None.
Kursusintroduktion
This practice-oriented course explores what business development is (not), what business developers do, and what characterizes good, structured and effective business development. The aim is on preparing a professional business plan based on the participants' actual business idea based on e.g. applied research results, own ideas, or growth opportunity from an existing firm.
Rather than exploring theoretical depth, the course focuses on a generalist perspective on integrating knowledge from specialist disciplines and applying this in actual business development and innovation management context. The skills and tools acquired are directly applicable to the science context, for example in developing research proposals, managing a research group, and organizing an international research project, etc.
Forventet læringsudbytte
By participating in this course the participants are expected to be able to demonstrate good command of and being able to integrate the central concepts, processes, models and theories of the business development, entrepreneurship and innovation as well as management and marketing literatures. In this respect, they must be able to:
- understand and descripe the concept of business development at two levels: as a necessary skill of an entrepreneur and as a distinct business function in the established firm.
- understand and describe the business development process.
- understand, describe and evaluate the theories that represent the strategic management and marketing literature.
- conduct a business plan, including a marketing plan, organization plan and finance plan, based on an actual business idea.
The course is developed around three modules. The first module establishes the business developers' generalist mindset and approach to growth opportunities. The second module presents the fundamental aspects of strategic management, organization and marketing, which is brought to its practical application in moduler three.
The themes are Module 1: The market-oriented business developer's mindset
- Business development
- Business models and business plans
- Innovation and entrepeneurship and
- The market-oriented business venture
Module 2.B: The business developer's toolbox
- Strategic management
- Value creation (Environment, Resources, and Organization)
- Marketing management and Sales
- Market Research
Module 3: The business plan
- Value appropriation (legal issues, property rights, patents, etc.)
- Marketing and market forecasting (the marketing plan)
- Organizational development (the organizational plan)
- Finance and sources of venture finance (the finance plan)
Der er i øjeblikket ikke angivet nogle materialer for kurset.
Kursets hjemmeside
Dette kursus benytter e-learn (blackboard).
Forudsætningsprøver
Passed early-term assignment. (13012612)
Passed half-term assignment. (13012622)
Passed late-term assignment. (13012632)
Early-term, half-term and late-term assignments:
Duration: Date for submission will appear from the examination plan.
Location: Home assignments.
Internet Access: Necessary.
Hand out: Course page in Blackboard.
Hand in: Via SDU-assignment in the course page in Blackboard.
Extent: No limitations.
Exam Aids: All exam aids allowed.
The three assignments have to be passed in the same semester. Assignments are only offered in the term where the course is taught. The assignments are to be solved individually. The assignments are evaluated internally on a pass/fail basis.
Eksamen- og censurform:
| Time of examination: Ordinary examination in June.
Re-examination in August.
Participation in the re-examination requires participation in the ordinary exam in the same period.
Evaluation form at the re-examination can be changed. This will be announced after the registration deadline.
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| Form of examination for the certificate: Essay. | |
| Supplemental information for the form of examination: Term paper.
Duration: Date for submission will appear from the examination plan.
Location: Home assignment.
Internet Access: Necessary.
Hand out: Course page in Blackboard.
Hand in: Via SDU-assignment in the course page in Blackboard.
Extent: Max. 25 pages.
Exam Aids: All exam aids allowed.
The course is evaluated in the basis of a final 100% term paper - a business plan of max. 25 pages plus appendices based on an actual product or services (may be written in groups of max. 4 persons). It must clearly be stated, who is responsible for which part to make an individual evaluation possible.
Internal evaluation. Pass/fail. (13012602)
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Vejledende timetal
På naturvidenskab er undervisningen tilrettelagt efter trefasemodellen dvs. intro, trænings- og studiefasen.
The aim of the course is obtained through lectures, cf. the 'Content - key areas' above, including guest lectures by business people and other specialists within the relevant theoretical and practical domains.
The course includes three assignments. The purpose of the assignments is to test the student in one or more targets in depth. Parts of the three assignments, particularly the late-term assignment, may be integrated in the final term paper.
Lectures: 45 hours.
Preparation: 105 hours.
Preparation and making of the 3 assignments: 60 hours.
Preparation and making of term paper: 60 hours.
In total: 270 hours.
Aktiviteter i studiefasen
The aim of the course is obtained through lectures, cf. the 'Content - key areas' above, including guest lectures by business people and other specialists within the relevant theoretical and practical domains.
The course includes three assignments. The purpose of the assignments is to test the student in one or more targets in depth. Parts of the three assignments, particularly the late-term assignment, may be integrated in the final term paper.
Lectures: 45 hours.
Preparation: 105 hours.
Preparation and making of the 3 assignments: 60 hours.
Preparation and making of term paper: 60 hours.
In total: 270 hours.
Sprog
Dette kursus undervises på engelsk, hvis der deltager internationale studerende, ellers undervises på dansk.
Kursustilmelding
Se tilmeldingsfrister.
Pris for åben uddannelse
Se priser for enkeltkurser.
Dette er den nyeste version af en kursusbeskrivelse, som trådte i kraft den 1. feb 2015.
