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NAT807: Business Development in a Science Context (10 ECTS)

STADS: 13012601

Level
Master's level course

Teaching period
The course is offered in the spring semester.

Teacher responsible

Email: hes@sam.sdu.dk

Timetable

Group	Type	Day	Time	Classroom	Weeks	Comment
Common	I	Wednesday	12-15	U23a	06-07,09-13,15-22

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Prerequisites:
None

Academic preconditions:
None.

Course introduction

This practice-oriented course explores what business development is (not), what business developers do, and what characterizes good, structured and effective business development. The aim is on preparing a professional business plan based on the participants' actual business idea based on e.g. applied research results, own ideas, or growth opportunity from an existing firm.

Rather than exploring theoretical depth, the course focuses on a generalist perspective on integrating knowledge from specialist disciplines and applying this in actual business development and innovation management context. The skills and tools acquired are directly applicable to the science context, for example in developing research proposals, managing a research group, and organizing an international research project, etc.

Expected learning outcome

By participating in this course the participants are expected to be able to demonstrate good command of and being able to integrate the central concepts, processes, models and theories of the business development, entrepreneurship and innovation as well as management and marketing literatures. In this respect, they must be able to:

understand and descripe the concept of business development at two levels: as a necessary skill of an entrepreneur and as a distinct business function in the established firm.
understand and describe the business development process.
understand, describe and evaluate the theories that represent the generel management and marketing literature.
conduct a business plan, including a marketing plan, organization plan and finance plan, based on an actual business idea.

Subject overview
The course is developed around three modules. The first module establishes the business developers' generalist mindset and approach to growth opportunities. The second module presents the fundamental aspects of strategic management, organization and marketing, which is brought to its practical application in moduler three.

The themes are Module 1: The market-oriented business developer's mindset

Business development
Business models and business plans
Innovation and entrepeneurship and
The market-oriented business venture

Module 2.B: The business developer's toolbox

Strategic management
Value creation (Environment, Resources, and Organization)
Marketing management and Sales
Market Research

Module 3: The business plan

Value appropriation (legal issues, property rights, patents, etc.)
Marketing and market forecasting (the marketing plan)
Organizational development (the organizational plan)
Finance and sources of venture finance (the finance plan)

Literature
There isn't any litterature for the course at the moment.

Website
This course uses e-learn (blackboard).

Prerequisites for participating in the exam

Passed early-term assignment.

Passed half-term assignment.

Passed late-term assignment.

Early-term, half-term and late-term assignments:

Duration: Date for submission will appear from the examination plan.

Location: Home assignments.

Internet Access: Necessary.

Hand out: Course page in Blackboard.

Hand in: Via SDU-assignment in the course page in Blackboard.

Extent: No limitations.

Exam Aids: All exam aids allowed.

The three assignments have to be passed in the same semester. Assignments are only offered in the term where the course is taught. The assignments are to be solved individually. The assignments are evaluated internally on a pass/fail basis.

Assessment and marking:

Time of examination: Ordinary examination in June. Re-examination in August. Participation in the re-examination requires participation in the ordinary exam in the same period. Evaluation form at the re-examination can be changed. This will be announced after the registration deadline.

Form of examination for the certificate: Essay.
Supplemental information for the form of examination: Term paper. Duration: Date for submission will appear from the examination plan. Location: Home assignment. Internet Access: Necessary. Hand out: Course page in Blackboard. Hand in: Via SDU-assignment in the course page in Blackboard. Extent: Max. 25 pages. Exam Aids: All exam aids allowed. The course is evaluated in the basis of a final 100% term paper - a business plan of max. 25 pages plus appendices based on an actual product or services (may be written in groups of max. 4 persons). It must clearly be stated, who is responsible for which part to make an individual evaluation possible. Internal evaluation. Pass/fail.

Expected working hours
The teaching method is based on three phase model.

The aim of the course is obtained through lectures, cf. the 'Content - key areas' above, including guest lectures by business people and other specialists within the relevant theoretical and practical domains.

The course includes three assignments. The purpose of the assignments is to test the student in one or more targets in depth. Parts of the three assignments, particularly the late-term assignment, may be integrated in the final term paper.

Lectures: 45 hours.

Preparation: 105 hours.

Preparation and making of the 3 assignments: 60 hours.

Preparation and making of term paper: 60 hours.

In total: 270 hours.

Educational activities

Lectures: 45 hours.

Preparation: 105 hours.

Preparation and making of the 3 assignments: 60 hours.

Preparation and making of term paper: 60 hours.

In total: 270 hours.

Language
This course is taught in English, if international students participate. Otherwise the course is taught in Danish.

Course enrollment
See deadline of enrolment.

Tuition fees for single courses
See fees for single courses.