SAM801: Business Development & Innovation Management (10 ECTS)
STADS: 01003801Level
Master's level course
Teaching period
The course is offered in the autumn semester.
Teacher responsible
Email: hes@sam.sdu.dkTimetable
| Group | Type | Day | Time | Classroom | Weeks | Comment |
|---|---|---|---|---|---|---|
| Common | I | Wednesday | 16-19 | U82 | 36-41,43-51 |
Show personal time table for this course.
Prerequisites:
None
Academic preconditions:
None.
Course introduction
This cross-faculty course explores what business development is (not), what business developers do, and what characterizes good, structured and effective business development. The aim is on preparing a professional business plan based on the participants' actual business idea.
Rather than exploring theoretical depth, the course focuses on a generalist practitioner perspective on integrating knowledge from specialist disciplines and applying this in actual business development and innovation management context.
Expected learning outcome
By participating in this course the participants are expected to be able to demonstrate good command of and being able to integrate the central concepts, processes, models and theories of the business development, entrepreneurship and innovation as well as management and marketing literatures. In this respect, they must be able to:
- understand and descripe the concept of business development at two levels: as a necessary skill of an entrepreneur and as a distinct business function in the established firm.
- understand and describe the business development process.
- understand, describe and evaluate the theories that represent the generel management and marketing literature.
- conduct a business plan, including a marketing plan, organization plan and finance plan, based on an actual business idea.
The course is developed around a cross faculty setting, inviting students from all faculties of University of Southern Denmark. The structure of the course is based upon 3 modules, where two modules (1 and 3) are shared and 1 module (2.A and 2.B) is specialized. The specialized module is differentiated between students based on prior knowledge about at least bachelor-level business administration.
Module 1: The market-oriented business developers mindset (all academic disciplines)
- Business development
- Business models and business plans
- Entrepreneurship and innovation
- The market-oriented business venture
Module 2.A: Innovation management (Participants with business administration background)
- Fundamentals of innovations
- Technology, innovation, and strategic change
- Analyze and evaluate the technology landscape
Module 2.B: The business developer's toolbox (Participants without business administration background)
- Strategic management
- Value creation (Environment, Resources, and Organization)
- Marketing management and market research
Module 3: The business plan (all academic disciplines)
- Value appropriation (legal issues, property rights, patents, etc.)
- Marketing and market forecasting (the marketing plan).
- Organizational development (the organizational plan)
- Finance and sources of venture finance (the finance plan
There isn't any litterature for the course at the moment.
Website
This course uses e-learn (blackboard).
Prerequisites for participating in the exam
None
Assessment and marking:
| Time of examination: Ordinary examination in January.
Re-examination in February.
Participation in the re-examination requires participation in the ordinary exam in the same period.
Evaluation form at the re-examination can be changed. This will be announced after the registration deadline.
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| Examination conditions: Passed early-term assignment (course id. 9401152)
Passed half-term assignment (course id. 9401112)
Passed late-term assignment (course id. 9401162)
For Nat students:
Passed early-term assignment (course id. 01003812)
Passed half-term assignment (course id. 01003822)
Passed late-term assignment (course id. 01003832)
Early-term, half-term and late-term assignments:
Duration: Date for submission will appear from the examination plan.
Location: Home assignments.
Internet Access: Necessary.
Hand out: Course page in Blackboard.
Hand in: Via SDU-assignment in the course page in Blackboard.
Extent: No limitations.
Exam Aids: All exam aids allowed.
The three assignments have to be passed in the same semester. Assignments are only offered in the term where the course is taught. The assignments are to be solved individually. The assignments are evaluated internally on a pass/fail basis.
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| Form of examination for the certificate: Essay.
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| Supplemental information for the form of examination: Term paper.
Duration: Date for submission will appear from the examination plan.
Location: Home assignment.
Internet Access: Necessary.
Hand out: Course page in Blackboard.
Hand in: Via SDU-assignment in the course page in Blackboard.
Extent: Max. 25 pages.
Exam Aids: All exam aids allowed.
The course is evaluated in the basis of a final 100% term paper - a business plan of max. 25 pages plus appendices based on an actual product or services (may be written in groups of max. 4 persons). It must clearly be stated, who is responsible for which part to make an individual evaluation possible.
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Expected working hours
The teaching method is based on three phase model.
The aim of the course is obtained through lectures, cf. the *Content - key areas' above, including guest lectures by business people and other specialists within the relevant theoretical and practical domains.
The course includes three assignments. The purpose of the assignments is to test the student in one or more targets in depth. Parts of the three assignment, particularly the late-term assignment, may be integrated in the final term paper.
Lectures: 45 hours.
Preparation: 105 hours.
Preparation and making of the 3 assignments: 60 hours.
Preparation and making of term paper: 60 hours.
In total: 270 hours.
Educational activities
The aim of the course is obtained through lectures, cf. the *Content - key areas' above, including guest lectures by business people and other specialists within the relevant theoretical and practical domains.
The course includes three assignments. The purpose of the assignments is to test the student in one or more targets in depth. Parts of the three assignment, particularly the late-term assignment, may be integrated in the final term paper.
Lectures: 45 hours.
Preparation: 105 hours.
Preparation and making of the 3 assignments: 60 hours.
Preparation and making of term paper: 60 hours.
In total: 270 hours.
Language
This course is taught in English.
Course enrollment
See deadline of enrolment.
Tuition fees for single courses
See fees for single courses.
